This concept brief was to create an event campaign for a company with negative representation. I chose Victoria’s Secret due to its focus on how a woman looks rather than feels. The idea for the event was to introduce mindfulness and importance of your internal peace vs external appearance. I created an app, posters and packaging for guest gift bags.
Client: Concept – Victoria’s Secret Demographics: Professional women 25 to 35 years old Services: Mobile design, Packaging, Print Year: 2016