Develop a logo and branding strategy for a podcast company which takes its listeners to various corners of Asia, piquing their interest in the continent. The logo is filled with symbolism and secrets that those symbols hold within. The sweep of the calligraphy brush emphases thoughtful craft and patience required to produce beautiful written designs in various locations across vast Asian continent.
The circle represents two things: a globe and the circumpunct. The globe splits open on the East inviting the listener to open the side of the world from the perspective they had never experienced before. The thickening of the brush stroke symbolises the richness of cultures around Asia.
Circumpunct is one of the most ancient symbols in the world used throughout our planet: from Brahmi, the predecessor to all modern Indic scripts to Ojibwe tribes in North America, bearing the meaning of “Spirit” thereby bridging the two continents.
Client: Inside Asia Podcast
Demographics: North American listeners, aged 35-55